(Fresh Music Friday) Just a few days ago, it was reported that Kanye West was in negotiations to serve as the creative director of the 2018 Pornhub Awards. On late Thursday night (Sept. 6), that much was confirmed to be the case when Yeezy was revealed to be the co-creative director of the inaugural awards show along with his frequent collaborator, Willo Perron. On top of that, he also premiered “I Love It,” a brand-new song and video featuring Lil Pump.
While the entire Spike Jonez-directed video has yet to be released, the clips that have surfaced offer what feels like a pretty detailed glimpse at the colorful, eccentric vibes of a song coming from a ‘Ye that’s as experimental as he’s ever been.
In clips from the video, both Yeezy and Pump are rocking some cartoonishly oversized gear as they make their way through a hallway. For his part, Kanye can be seen rocking the same sort of oversized sandals he used to troll folks who criticized the footwear he rocked at 2 Chainz’s wedding.
The hook for the track is handled by Pump, who chants, “You’re such a fucking hoe, I love it/Your boyfriend is a dork—McLovin.” From that point on, we hear Yeezy spitting some very raunchy bars before the clip cuts off.
Check out a clip from the newly premiered video for yourself below.