(TIML NEWS) So on (June 6), a number of billboards with the number or time “4:44″ were spotted around New York City. After careful evaluation, one fan on Twitter made the observation that the advertisements appeared to be connected to Jay Z’s streaming service, Tidal. Shortly after, artists who have been known to associate with Hov like Memphis Bleek and Swizz Beatz, also joined in on the mystery, posting the same number on social media.
Putting two and two together, the Internet obviously reacted in an understandable manner, suggesting the number was gearing up for an album or tour announcement. But unfortunately, 4:44 came and went, and the only thing that fans got from Roc Nation was silence.
To say the least, fans weren’t happy about Jigga’s games, and immediately shared their frustrations on Twitter. “My heart hurts i was ready for that album now I’m stuck,” one fan tweeted shortly after the time passed. “Beyoncé, Jay Z and the team watching us having a break down on Twitter,” another person chimed in.